8 min read
Why 10DLC Registration Takes Most Platforms 14 Days (And How We Do It in 1-2)
The industry average is 14 days. We do it in 1-2. Here's what separates direct carrier relationships from the reseller runaround.
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Insights & Resources
The Political Comms Blog
Technical insights, industry analysis, and expert guidance on political texting infrastructure. Data-driven strategies and proven best practices.
Latest12 min read
The Real Cost of Political Texting (And the Higher Cost of Not Texting)
A complete breakdown of P2P texting costs for political campaigns - and why the real expense is choosing not to text your voters
Political Comms Team•
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9 min read
What 98% Delivery Actually Means (And Why Most Platforms Can't Promise It)
Most platforms quote delivery rates without explaining what they measure. Here's what 98% delivery actually means, why it matters for your campaign, and the infrastructure required to achieve it.
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12 min read
My First Voter Replied! 3 Easy Ways to Respond to 'I Support You!'
Addresses volunteer anxiety over live conversation. Provides simple, approved conversational paths for positive replies: Thank You, Follow-up Question, and Volunteer/Donation Offer, ensuring momentum isn't lost.
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13 min read
The Ultimate Checklist of Political Texting Best Practices for the 2026 Elections
Comprehensive, actionable checklist covering optimal timing, message length, managing reply volume, list hygiene, and testing protocols for the 2026 election cycle
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11 min read
How to Use Text Messages to Fill Seats at Your Next Town Hall Meeting
A straightforward, event-focused use case. Explains how to send a simple, personalized invitation and use the reply feature to track RSVPs, guaranteeing higher attendance than email invites alone.
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12 min read
The 4 Parts of a Perfect First Text Message (The Basic Anatomy)
Breaks down a successful initial text message into its required components: Greeting/Personalization, Sender ID, The Ask, and Opt-Out Language. A simple template for first-time message writers.
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9 min read
What Time Should I Stop Texting? A Simple Guide to Political Texting Hours
Answers a common, practical question related to etiquette and deliverability. Provides a clear, safe sending window (9 AM to 8 PM local time) and explains why sending late at night is ineffective and rude.
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11 min read
The 5 Best Things to Ask a Voter in a Text Message (Besides Asking for a Vote)
Provides easy, conversational starting points beyond a simple 'Vote for me.' Ideas include asking about neighborhood concerns, confirming support, polling place info, and more.
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10 min read
I Have My Voter List. Now What? The 3 Steps to Your First Text Campaign
A dead-simple how-to guide. Breaks down the entire process into three simple, manageable steps: Upload List, Write Message, Start Sending. Minimizes the learning curve for new users.
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8 min read
Texting vs. Calling: Why Your Local Campaign Needs Both (But Loves Texting)
A simple comparison of the two main voter contact methods. Texting has higher open rates (98%) than calling, which often goes unanswered, and is far cheaper and faster than door-knocking.
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7 min read
What Exactly is 'Peer-to-Peer' Texting? A Simple Definition
Strips away the jargon. P2P texting explained simply as one human volunteer clicking send to one voter at a time, making it legal and personal—unlike mass, automated robo-texts.
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10 min read
A/B Testing for Political Texting: A Data-Driven Framework
Master A/B testing to optimize message performance, increase engagement, and maximize ROI for your political text campaigns
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16 min read
The Top 5 Features That Make a Peer-to-Peer Texting Platform 'The Best' in 2025
Discover the essential features that separate industry-leading P2P platforms from the rest: compliance tools, CRM integration, volunteer management, deliverability, and dynamic personalization
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14 min read
The 2025 Guide to Political Texting Compliance: Avoiding TCPA and FCC Fines
Master political SMS compliance in 2025 with this comprehensive guide to TCPA regulations, FCC rules, explicit consent requirements, and the P2P vs A2P distinction
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6 min read
Why Shared Opt-Out Lists Cost You 10-30% Reach
How platforms that pool opt-outs globally reduce your voter contact and what you can do about it
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4 min read
The Truth About Carrier-Specific Routing
Why Peerly's 'Spotlight' feature is technically impossible and what it means for your delivery rates
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8 min read
Analytics & Key Metrics: Measuring What Matters in Political Texting
Essential metrics for tracking text campaign performance, interpreting data, and making data-driven decisions that improve results
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11 min read
P2P vs. A2P Texting for Political Campaigns: Which Messaging Strategy Wins?
Understand the technical and strategic differences between peer-to-peer and application-to-person messaging, and why P2P dominates for political engagement and fundraising
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12 min read
Seamless Data Flow: The Case for a P2P Texting Platform that Integrates with Every Major CRM
Why P2P texting platform integration with NGP VAN, EveryAction, and Salesforce is critical for campaigns. Learn about data sync, avoiding duplicates, and ensuring real-time insights
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10 min read
Is MMS Worth the Cost? A Deep Dive into Using Images and Video in Political Texting
Comprehensive analysis of when to use Multimedia Messaging Service vs standard SMS. Includes examples of effective political images and cost-benefit analysis
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10 min read
Campaign Segmentation & Targeting: Reaching the Right Voters with the Right Message
Master voter segmentation strategies to deliver personalized messages that resonate, increase response rates, and maximize campaign impact
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13 min read
How to Calculate the ROI of Your Peer-to-Peer Texting Campaign (Case Studies Included)
Master P2P texting ROI with proven formulas and metrics for voter turnout, volunteer recruitment, and fundraising. Includes real campaign case studies and success calculations
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11 min read
Decoding Deliverability: Why Your Political Text Messages Are Ending Up in Spam (and How to Fix It)
Explore common deliverability issues like carrier filtering, low reply rates, and poor sender reputation. Learn practical steps campaigns can take to maximize message delivery rates
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9 min read
Message Optimization: Crafting Political Texts That Drive Action
Data-driven strategies for writing, testing, and optimizing political text messages to maximize response rates and voter engagement
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15 min read
P2P Texting Pricing Guide: How to Choose a Cost-Effective Platform for Your Campaign
Understand P2P texting pricing models, calculate true cost per conversation, and choose the best value platform for your political campaign budget
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12 min read
The Art of Personalization: 5 Dynamic Variables That Boost P2P Text Reply Rates
Master hyper-personalized P2P texting with data fields beyond name. Learn how to use precinct, vote history, and custom variables to create one-to-one conversations at scale
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11 min read
10 High-Converting GOTV Texting Scripts for Maximum Voter Turnout
Ready-to-use, battle-tested GOTV texting scripts optimized for voter turnout. Includes polling location lookups, early voting reminders, and absentee ballot follow-ups
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8 min read
TCPA Compliance for Political Texting: What You Need to Know
Navigate TCPA regulations for political campaigns with confidence. Learn consent requirements, opt-out rules, and how to avoid legal pitfalls
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12 min read
How to Use SMS Keywords for Hyper-Segmentation and Instant Engagement in P2P Texting
Master SMS keyword strategies to instantly segment audiences and trigger automated follow-ups. Learn how TEXT VOTE, TEXT JOIN, and custom keywords drive engagement
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14 min read
Beyond the Ask: How to Leverage P2P Texting for Year-Round Donor Cultivation
Move beyond simple fundraising asks with P2P texting. Learn stewardship strategies, personalized thank-yous, milestone announcements, and converting one-time donors to recurring programs
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12 min read
Recruit, Train, and Retain: Scaling Your Volunteer Texting Team with E-Z Tools
Master volunteer texting operations with proven strategies for simplifying onboarding, managing performance metrics, and creating positive user experiences that keep volunteer churn low
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14 min read
Choosing the Right Political Texting Platform: A Campaign Manager's Guide
Essential criteria for evaluating political texting platforms, red flags to avoid, and how to ensure you're getting the best value and performance
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12 min read
Integrating P2P Texting with Relational Organizing: The Next Evolution of Digital Grassroots
Discover how P2P platforms can support and amplify relational organizing conversations within voter networks, blending technology with personal influence for maximum impact
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11 min read
10DLC Registration: The Complete Guide for Political Campaigns
Everything you need to know about 10DLC registration, compliance requirements, and how to maximize delivery rates for political texting
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7 min read
The Dos and Don'ts of Peer-to-Peer Texting for Campaigns
Master the best practices and avoid common pitfalls in P2P texting to maximize voter engagement and campaign success
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10 min read
Peer-to-Peer Texting in an Off-Year: Maximizing Your Campaign's Potential
Learn how to leverage P2P texting during non-election years to build relationships, raise funds, and prepare for future victories
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10 min read
How to Run a Successful Political Campaign With Little or No Money
Proven strategies for running effective campaigns on tight budgets, from grassroots organizing to cost-effective digital tools
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9 min read
Data-Driven Decisions: The Importance of Accurate Voter Lists
Why quality voter data is the foundation of successful campaigns and how to build, maintain, and leverage accurate voter lists
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11 min read
Making Your Message Personal: How Peer-to-Peer Texting Can Improve Voter Engagement
Discover how personalized P2P texting increases voter turnout and engagement through targeted, meaningful communication
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12 min read
Peer-to-Peer Texting vs. Traditional Outreach Methods: Which One Is More Effective?
A comprehensive comparison of P2P texting against traditional campaign outreach to help you choose the most effective strategy
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14 min read
Revolutionizing Fundraising: The Power of Peer-to-Peer Texting for Campaigns
Learn how P2P texting transforms campaign fundraising with higher response rates, lower costs, and unprecedented donor engagement
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14 min read
Maximizing Impact: How Peer-to-Peer Texting Can Boost Voter Turnout
Evidence-based strategies for using P2P texting to increase voter participation and win close elections
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