$1.23M Raised From 27.9 Million Texts in 33 Days
Measured results from a national fundraising program: 4.4 cents raised per text, 18,900 donors, one in five gifts recurring
The Challenge
Peak-Season Volume With No Room for Delay
A national fundraising program sending donation asks through the busiest weeks of the cycle. Every send is tied to a deadline, and every hour a send runs late is money the program does not raise.
Key Pain Points:
- 1Deadline sends that have to finish inside the same day
- 2Carrier throughput limits that tighten as election traffic peaks
- 3Donor lists that go stale the moment a supporter gives
- 4Results that have to be measured in dollars, not clicks
The Solution
Volume, Pacing, and Donation Data in One Place
The program sends through Political Comms, with each carrier paced on its own lane for most of the window. Donations flow back from its donation platform automatically, so the program reads its results in dollars raised per text.
How Political Comms Delivered:
- Each carrier paced on its own lane, so one carrier's limit does not slow the others
- Donation platform sync that keeps donor lists current without uploads
- Opt-outs honored the moment they arrive, across every send
4.4 Cents Raised for Every Text Sent
From September 3 to October 5, 2026, the program sent 27.9 million fundraising texts and recorded $1.23 million in donations attributed to text, net of refunds. 18,901 donors gave 56,784 times, about three gifts each. The median gift was $20.90, and 21% of gifts were recurring. Donations come from the donation platform and are attributed to text by the program's own source tags.