3.2% Turnout Lift in Swing Districts
How hyper-local P2P texts mobilized low-propensity voters with measurable GOTV impact
The Challenge
Moving Low-Propensity Voters in High-Stakes Swing Districts
A coordinated campaign targeting 8 swing legislative districts needed to achieve measurable turnout increases among low-propensity voters who typically ignored traditional GOTV methods. With razor-thin margins expected, even a 2-3% turnout lift could determine control of the state legislature.
Key Pain Points:
- 1Low-propensity voters unresponsive to traditional phone banks and door knocks
- 2Generic GOTV messages easily ignored as campaign spam
- 3No way to track which voters committed to voting and actually followed through
- 4Disconnected systems made real-time voter file updates impossible
- 5Campaign needed statistically rigorous proof of program impact
The Solution
Response Tagging and Real-Time Voter File Synchronization
Political Comms enabled volunteers to send hyper-localized messages referencing specific polling locations, local issues, and neighborhood details. Response tagging allowed the campaign to track voter commitments, while real-time voter file sync ensured that every conversation immediately updated targeting and follow-up priorities.
How Political Comms Delivered:
- Hyper-local message personalization using precinct-level data
- Response tagging system to track voter commitments and sentiment
- Real-time two-way sync with voter file and turnout modeling
- Automated follow-up sequences based on tagged responses
- Post-election analysis matching texted voters to actual turnout records
Statistically Significant Turnout Increase
Post-election analysis matching texted voters to certified turnout records showed a 3.2% increase in turnout among contacted low-propensity voters compared to the control group. In districts decided by less than 1%, this measurable lift directly contributed to flipping 3 of the 8 targeted seats.
Results That Matter
"We did not just want to feel good about our GOTV program - we needed proof it worked. The real-time voter file sync and response tagging gave us unprecedented visibility into voter commitments, and the post-election analysis proved a 3.2% lift. In close races, that is the entire ballgame."